When to choose EV SSL?

These days, more and more people shop and do business online. As we send sensitive data over the internet – such as credit card credentials and personal information – the need for a higher level of online security is growing.

As an online business or an e-commerce site owner, you know how important it is to gain customers' trust and protect the confidentiality of their data. If your website contains login or web forms which require customers to enter their personal or credit card information, the level of user trust becomes essential. An Extended Validation SSL is what your fast-growing online business needs.    

Certificates with Extended Validation are the top class of SSL available today. They provide the highest level of user trust among all certificates on the market. These certificates protect data transmission and assure your website visitors they’re dealing with a legal and trustworthy company verified by an established Certificate Authority such as Comodo.

Let's review how EV SSL converts casual site visitors into loyal customers for your company.

Extended Validation Indicators   

EV SSLs are the most noticeable certificates. Everyone notices the green address bar with your verified company name on it. High-security browsers will display your fully validated identity – usually a combination of company name, country and business type.

Here’s how the green bar looks in the most popular browsers:

http://helpdesk.ssls.com/hc/en-us/article_attachments/202187822/EV_in_browsers.jpg

 

 

Extended Validation Requirements   

Because EV certificates provide the highest assurance available, company verification requirements are very strict. Validation is carried out solely by a trusted Certificate Authority, based on the Guidelines accepted by the CA/Browser Forum.

These criteria require extensive verification of the company before the certificate is issued. The validation includes a manual check of all the domain names requested by the applicant, check of the company’s legal existence against official government sources, independent information sources, and phone calls to the company to confirm the position of the applicant. If the company meets the validation requirements and the certificate is accepted, the government-registered serial number of the business and the physical address will be embedded in the body of the EV certificate.

View the validation requirements for different Certificate Authorities in this article.

Certificate Transparency   

One more reason to choose a certificate with Extended Validation is Certificate Transparency, as recently announced by Google Inc. With Certificate Transparency, certificate records become publicly accessible in third-party logs, which decreases the possibility of mis-issued certificates appearing. Thus, every certificate becomes more trustworthy.

At the moment, certificates with Extended Validation are the only type that support Certificate Transparency. However, as per recent update, since October, 2017 all Domain and Organization SSL certificates should also support CT to be trusted in Google Chrome browser.

   

Comodo began supporting Certificate Transparency for EV certificates in December 2014. All current and future EV certificates purchased and activated via SSLs.com will support Certificate Transparency, and public logs will be whitelisted.

In Conclusion        

A certificate with Extended Validation is a powerful security tool for increasing website conversion and assuring your site visitors that the business they’re dealing with is trustworthy. Although issuance of an EV certificate may be time-consuming (it can take up to 5-10 business days), the result is completely worth it. Even e-commerce newcomers will recognize the EV green bar and conclude that your site is a great place to do business.

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